WHY INVEST IN RADIO ADVERTISING?

HOW IT ALL BEGAN...
Radio advertising began on a summer day in 1922 when a suburban real-estate firm of Jackson Heights, New York sponsored the first commercial broadcast. Radio time was sold on a 13-week to 52-week basis. Time on a single station might cost anywhere from $50.00 to $550.00 for a quarter hour at night. Daytime rates might cost an advertiser as much as $540.00 for half hour timeslot. These rates may seem high but the cost to the advertiser was only about one fourth cent per listener per sales message. Nowadays, an advertiser uses radio as a media source to send their message out to thousands of people, inviting them to utilize their sales and service at an enormously cheaper rate. Advertisers consider radio a productive and sound investment for their business.

RADIO ADVERTISING BENEFITS...
AFFORDABLE - when you compare spot to spot, radio tends to be one of the LEAST EXPENSIVE media with the potential of reaching thousands of customers.
PSYCHOLOGICAL - Hearing a voice makes people feel like they "know" you. People tend to shop with people they trust. This is the ultimate way to develop loyal customers.
SPEED - The minute your business decides to make a marketing investment with Lake Hits, we begin professionally creating and producing your message, inviting people right to your door.

GOOD SUPPORT MEDIUM - Radio works well when paired with other marketing mediums. We don't consider other media sources as competition or tell you not to use them; we encourage it! Here at Lake Hits 95, we want you to utilize every source wisely to increase your sales and service.

GET STARTED TODAY!...